Our Story Begins

About the founder

I work for an IT company. No matter how much dedication I show, there will be a day when I may be asked to leave—I am just a mail away from that reality.

But I have been working since I was 18. I cannot imagine a day without work. So the question became—what do I do next?

My work has always been about helping others do their work effectively. Over time, I realised that this is not just what I do—it is something I genuinely enjoy. That’s when I decided to build something of my own—a “passion business.”

I explored many paths—healing, graphology, numerology, astrology, independent directorships, beautician courses—and attended workshops around all of them. But nothing truly stayed.

Sometimes, the answers lie in what we have been avoiding.

I always believed, “I am not sales material.” So I decided to face that fear. Then came the next question—what do I sell?

I knew one thing: the business had to come from who I am.

I am expressive, talkative, and full of dynamic interests. Jewellery felt like the most natural language—through colours, textures, and bold metals. It felt like me.

And that’s how Shellarite – was born.